Tag
marketing
Why super consumers are the next marketing frontier: Eddie Yoon
• 9 min read
There is something irrational about brand loyalists. Chicago Cubs have some of the most loyal fan following in the world—currently...Read more
Rory Sutherland: Marketing based on behavioral economics
• 24 min read
Every mid-career marketer I know is constantly looking for ways to upgrade themselves by reading books, talking to people smarter...Read more
Seth Godin: Making sense of the modern marketing world
• 8 min read
When you take out all the external trappings from modern marketing, it boils down to two basic things—understanding human psychology...Read more
How to start a startup: Building a product company with a difference
• 10 min read
Building a startup is like raising a kid. Some parents—the startup founders—do an excellent job of setting their startup up...Read more
What makes the Clubhouse app click?
• 8 min read
Though I’m curious about all things martech, content, and social media –I’m not among the ones that rave about an...Read more
Uncomplicating a startup’s go to market strategy
• 5 min read
After being part of several product launches and even the launch of my books, I can, for sure, tell you...Read more
Dark patterns are the reason why you head into manipulative marketing traps
• 8 min read
Inspiring Instagrammers. Avant-garde political discourse. Dozens of free articles everyday on how to hack your life. The internet is full...Read more
How sales and marketing needs to adapt in a product led growth environment?
• 4 min read
If you are marketing to marketers, it’s going to be demanding, challenging, and fun as well. Because marketers will call...Read more