Tag
customer experience
Why super consumers are the next marketing frontier: Eddie Yoon
• 9 min read
There is something irrational about brand loyalists. Chicago Cubs have some of the most loyal fan following in the world—currently...Read more
Rory Sutherland: Marketing based on behavioral economics
• 24 min read
Every mid-career marketer I know is constantly looking for ways to upgrade themselves by reading books, talking to people smarter...Read more
How to measure customer value and start using it for segmentation
• 6 min read
Ever since the early days of ecommerce, too many companies have had a narrow customer acquisition focused culture, that ultimately...Read more
What makes the Clubhouse app click?
• 8 min read
Though I’m curious about all things martech, content, and social media –I’m not among the ones that rave about an...Read more
Dark patterns are the reason why you head into manipulative marketing traps
• 8 min read
Inspiring Instagrammers. Avant-garde political discourse. Dozens of free articles everyday on how to hack your life. The internet is full...Read more