Posts by
Yaagneshwaran Ganesh
The critical role Kickstarter played in marketing The Revenue Marketing Book for free
• 8 min read
Writing a book and marketing it is very similar to founding a product-based startup. When you are building a product...Read more
How sales and marketing needs to adapt in a product led growth environment?
• 4 min read
If you are marketing to marketers, it’s going to be demanding, challenging, and fun as well. Because marketers will call...Read more
Marketing money wasters you might want to rethink
• 5 min read
As I have discussed in The Revenue Marketing Book, at the heart of revenue marketing is — moving marketing away...Read more
Face it: The obsession for subscribers in the content marketing world is pointless
• 6 min read
If you are in the SaaS content marketing world, you may or may not agree with what the title calls...Read more
Setting up a meaningful revenue marketing journey
• 7 min read
The brilliant aspect of marketing is that the rules are not sacrosanct, there is no one silver bullet that solves...Read more
Solving the personalization vs. privacy problem
• 7 min read
As a martech enthusiast, when I look at the bunch of personalization tools out in the market – it sometimes...Read more
ROI can be intuitive and unmeasurable – with Chris Walker
• 3 min read
This was originally published on the Terminus blog, as part of the takeover series of #FlipMyFunnel podcast, where The ABM...Read more