Posts by

Yaagneshwaran Ganesh
The Collaborative Crow

Why did I write the book: The Collaborative Crow? Why is it free on Amazon?

By 6 min read
Anyone who’s not been living under a rock, knows the amount of change the business world has gone through since...
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copywriting

What you need to know about copywriting to get better at it – lessons from Cole Schafer

By 10 min read
Recently, I had the opportunity to interview Cole Schafer, the master/sensei of copywriting. For anyone who doesn’t know who Cole...
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OKR

Using OKR to drive better marketing results

By 7 min read
OKR has been around since Andy Grove of Intel invented it back in the seventies, and it has its legacy...
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Guy Kawasaki

What does product evangelism or being a product evangelist really mean –with Guy Kawasaki

By 7 min read
Every time we talk of product evangelists, who’s the first name that pops into your head? Guy Kawasaki, right? I had...
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social selling in abm

How to effectively integrate social selling into your ABM strategy

By 8 min read
It’s a no-brainer that people connect with other people on social media and not with logos. Before you bash me...
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unlimited graphic design

What are unlimited graphic design services and how can you use it?

By 5 min read
There’s no denying that visual content is a crucial factor in business success. According to FinancesOnline, 69% of digital marketers...
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clubhouse app

What makes the Clubhouse app click?

By 8 min read
Though I’m curious about all things martech, content, and social media –I’m not among the ones that rave about an...
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go to market

Uncomplicating a startup’s go to market strategy

By 5 min read
After being part of several product launches and even the launch of my books, I can, for sure, tell you...
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Revenue marketing framework

The GAME Model – one of those revenue marketing frameworks to give your ears to, and implement right away

By 7 min read
Soon after I published my previous blog on setting up the revenue marketing engine, a lot of people reached out...
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podcast

How to select good marketing podcasts to listen to and make sure it’s worth your time

By 6 min read
Many of us often say that listening to a podcast is a secondary activity. In the sense, people listen to...
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